Make discoveries make sense.
Serac Exploration is a geological service provider, specializing in early stage mineral exploration projects in British Columbia. With a strong team of technical and mountain savvy geologists, they access out-of-reach terrain to support mineralogical discoveries in the mountains and beyond. Seeking to establish their fresh brand in a competitive space, Serac set themselves apart by showcasing technical skills both in the lab and in the field; valuing adventure skills as highly as advanced degrees.
Crafting a strong visual identity started where the magic happens - in the field.
Capturing the people at work was the first step in a multi-faceted visual communication strategy aimed at demystifying exploration work to the average investor, while exposing dedicated and trustworthy project management to major partners and investment funds.
Photography & Videography Field Services
Portraits, Interviews, Remote Locations, Rope Access, and frequent work with Helicopters & Heavy Machinery
Development and definition of the branding including logo design, website design, custom icons & brand elements, and brand identity guidelines.
Brand Identity
Graphic Design
Pitch Decks, Infographics, Technical Figures, Fact Sheets, Conference Materials, Business Cards, Banners, and even custom merch in the form of custom “Sock Options”
Video production plays an essential role both in investor communications and corporate storytelling. Drone and camera work didn’t just promote the exploration efforts, but revealed the excitement and passion of the team.
Video Production
Concept Development, Editing, Colour Grading, Sound, Custom Animations
Content Creation & Social Media Management
Social Strategy, Content Creation, and Account Management for Facebook, Instagram, LinkedIn, YouTube, and X